View Top Performing Donation Forms

To quickly identify which donation forms generate the most revenue and engagement, view the Top performing forms from Online Giving, Overview. This helps you evaluate performance trends and decide where to adjust your efforts.

Top performing forms displays a ranked list of the top five donation forms based on the amount raised. For each form, key performance indicators are shown so you can compare outcomes at a glance.

What the Top Performing Forms Displays

• Form is the name of the donation form.

  Tip: Select the form name to view more performance details.

• Raised is the total amount raised through the form.

• Conversions are the percentage of visitors who completed a transaction using the form.

• Average gift is the average donation completed through the form.

  Ask Blackbaud AI: How can I increase the average gift amount on my donation forms?

How to Use the Top Performing Forms Data

You can use this information to refine form design, messaging, and campaign strategy. It helps you:

• Identify which fundraising efforts resonate with most with donors.

• Compare conversion rates across fundraising efforts.

  Ask Blackbaud AI: What is the average conversion rate for nonprofit donation forms?

• Spot opportunities to improve under performing forms.

  Ask Blackbaud AI: What are the best practices for setting up a donation form with a high conversion rate?

• Understand how average gift amounts vary.