Email Design FAQs

To upload an image, select and drag image content to the layout. From the Select file to insert screen, select Add .

Start with a high resolution image, no less than 72dpi. Consider where your audience will view the email and choose an appropriate length and width for that device. A good rule of thumb is keep the maximum dimensions under 1000 pixels for monitor viewing, under 600 pixels for tablets, and under 300 pixels for mobile devices.

To use a custom color for a link, select and drag text content to the layout. Next, add the text and change its color before you select Insert link.

To change the color of the default links added to the bottom of marketing email messages, navigate to Marketing, Email and select Email options . Under Defaults, set the colors.

To change the background color of an email, access the Email designer. Under Email builder, select Style and then select a color under Canvas or Body.

• Canvas — Changes the background color outside the email's layout.

• Body — Changes the background color inside the body's layout.

Email messages you send from Raiser's Edge NXT are mobile responsive, which means they render according to the size of the windows or screens recipients use to view them.

To save you time, the email designer includes layouts and style options that incorporate industry best practices for viewing responsive messages.

• Images — Both Best fit and Set width scale images according to the size of the recipient’s device. Use Set width to indicate the image’s width at full scale on a desktop screen.

  Note: The maximum width depends on the width and padding of the column where you add it in the layout. To change the padding for a column, highlight it and select Style under Email builder. In the Padding field, choose how much space to add between the content within the column and the borders.

• Columns — Columns stack on devices from left to right. Left columns stay on top, right columns wrap underneath.

To align a button within an email message, drag Button to the layout and set its style. Next, highlight the content within the layout where you added the button and select Style under Email builder. In the Horizontal alignment field, select how to align it.

To align social media icons within an email message, drag Social to the layout and set the style. Next, highlight the content within the layout where you added the icons and select Style under Email builder. In the Horizontal alignment field, select how to align them.

To insert a single line space in an email message, press Shift+Enter within text content.

Dark mode is an option that mailbox providers offer to help reduce strain on a person’s eyes when they view content. To optimize a message for both light and dark modes:

• Use images with transparent (rather than white) backgrounds so they blend in with the background color.

• Avoid images with black text. The text won’t change to white in dark mode and will blend into the background.

• Use high contrast colors between text and backgrounds. High contrast colors are more likely to display elegantly when they’re inverted in dark mode and they’re recommended for maintaining accessibility standards.

• Send test messages whenever you change your email designs or branding. To ensure they render properly, view the messages in different modes on different devices.