A/B Tests

At Blackbaud, we use A/B testing to make data-driven decisions that improve donor interactions and help you raise more money. Even small changes can improve donor experience, conversion rates, and transaction amounts.

How it works

When an A/B test runs, we create two versions of your Optimized Donation Forms (version A and version B), and we may randomly show them to different donors. All you do is create and publish your forms. A test runs until we see statistical results. After we analyze the results, we select the most effective design and decide whether to add the change to Optimized Donation Forms.