Giving behavior

Under Giving behavior, view a snapshot of a prospect's giving to your organization over the last three years. Cumulative giving totals show the total amount given in each calendar year from the prospect’s household. These totals include soft credits and exclude pledges and planned gift commitments.

Select View details to compare the first, latest, and greatest gifts to your organization and to see gifts given to other organizations, too. Gifts to all organizations displays total giving from the prospect's household.

Note: Prospect Insights updates Major Giving Likelihood, Target Gift Range, and projected giving and wealth information quarterly. The Untapped candidates and Needs attention lists update nightly. Actions, opportunities, and gift amounts to your organization update immediately.