Giving behavior

Under Giving behavior, you can view a snapshot of a prospect's giving to your organization over the last three years. Cumulative giving totals are the total giving in each calendar year from the prospect’s household, including soft credits but excluding pledges and planned gift commitments.

Select View details to compare the first, latest, and greatest gifts to your organization and to see gifts given to other organizations, too. Gifts to all organizations displays total giving from the prospect's household.

Note: Major Giving Likelihood, Target Gift Range, and projected giving and wealth information are updated quarterly in Prospect Insights. The Untapped candidates and Needs attention lists update nightly. Actions, opportunities, and gift amounts to your organization update immediately.