Affluent Enigmas

Affluent Enigmas is a type of donor category. Consider the following philanthropic tendencies and suggested strategic approach when working with prospects who fall into this donor category.

Philanthropic tendencies

• Major giving

• Capital giving

• Principal giving

• Giving from other vehicles (i.e., Donor-advised funds)

• VIP treatment at special events

Strategy

In general, Affluent Enigmas are similar in wealth to Philanthropists yet they are non-donors and self-made. Engage involvement with need-based messages, even though converting them into donors takes committed effort.