Affluent Enigmas

Affluent Enigmas is a donor category. Use the following insights and strategies when working with prospects in this group.

Philanthropic tendencies

• Major giving

• Capital giving

• Principal giving

• Giving from other vehicles (i.e., Donor-advised funds)

• VIP treatment at special events

Strategy

Affluent Enigmas have wealth similar to Philanthropists but they're typically non-donors and self-made.

• Engage them with need-based messages that highlight impact and purpose.

• Expect a longer conversion process—turning them into donors requires consistent, personalized effort.

• Focus on building trust and involvement before making a major ask.