Casual Donor

Casual Donor is a type of donor category. Consider the following philanthropic tendencies and suggested strategic approach when working with prospects who fall into this donor category.

Philanthropic tendencies

• Single case or reactive donors

• Challenge campaigns

• Mid-level name recognition

• Year-end giving

• Giving days

Strategy

In general, Casual Donors are willing to help but aren't the most consistent of donors. They focus on fairness and inclusion wanting to help the global citizen in need. Solicit them with frequent and positive messages.