Casual Donor

Casual Donor is a donor category. Use the following insights and strategies when working with prospects in this group.

Philanthropic Tendencies

• Single case or reactive donors

• Challenge campaigns

• Mid-level name recognition

• Year-end giving

• Giving days

Strategy

In general, Casual Donors are willing to help but aren't the most consistent of donors. They focus on fairness and inclusion wanting to help the global citizen in need.

• Engage Casual Donors with frequent, positive messages.

• Highlight opportunities to help others and promote fairness and inclusion.