Giving likelihood

Giving likelihood represents the probability that the prospect will give a gift of any size to your organization in the next 12 months. It is represented as a score of Excellent, Very good, Good, or Low.

Giving likelihood is not the probability that the prospect will give a gift in the Target gift range.

The main factors used to determine Giving likelihood are:

• Giving history

• Giving to other organizations

• Wealth data

• Socioeconomic data

Additional factors are considered to improve the projection's accuracy.