Humanitarian

Humanitarian is a donor category. Use the following insights and strategies when working with prospects in this group.

Philanthropic tendencies

• Sustainer giving

• Major or planned giving clubs

• Mid-level donors

• Multiple year-round annual gifts

Strategy

In general, Humanitarians want to maximize assets by spreading their gifts to multiple organizations.

• Build alliances with Humanitarians to fund community issues through grassroots solutions.

• Highlight opportunities to address broad needs and promote collaboration.

• Emphasize fairness, inclusion, and the impact of collective giving.