Humanitarian

Humanitarian is a type of donor category. Consider the following philanthropic tendencies and suggested strategic approach when working with prospects who fall into this donor category.

Philanthropic tendencies

• Sustainer giving

• Major or planned giving clubs

• Mid-level donors

• Multiple year-round annual gifts

Strategy

In general, Humanitarians want to maximize assets by spreading their gifts to multiple organizations. Seek their alliance to fund community issues through grass roots solutions that address the greater need.