Nonaffluent Enigmas

Nonaffluent Enigmas is a donor category. Use the following insights and strategies when working with prospects in this group.

Philanthropic tendencies

• Membership

• Lower-level annual giving with benefits

• Transactional support (raffle tickets, drawings, etc.)

• In honor of or memorial gifts

Strategy

In general, Nonaffluent enigmas have little identified means and giving history and are the least likely to be donors.

• Limit investment in cultivating Nonaffluent Enigmas, as maintaining their support is often challenging and costly.

• Engage them through transactional opportunities and recognition programs, but prioritize resources elsewhere.