Nonaffluent Enigmas

Nonaffluent Enigmas is a type of donor category. Consider the following philanthropic tendencies and suggested strategic approach when working with prospects who fall into this donor category.

Philanthropic tendencies

• Membership

• Lower-level annual giving with benefits

• Transactional support (raffle tickets, drawings, etc.)

• In-honor of or memorial gifts

Strategy

In general, Nonaffluent enigmas have little identified means and giving history and are the least likely to be donors. Lessen your investment with them as maintaining their ongoing support is both challenging and costly.