Philanthropist

Philanthropist is a type of donor category. Consider the following philanthropic tendencies and suggested strategic approach when working with prospects who fall into this donor category.

Philanthropic tendencies

• Major, capital, principal and planned giving

• Donor or legacy giving clubs

• Major giving events

• Major giving name recognition

Strategy

In general, Philanthropists want to spread success to the world. They are optimists and respond to positive-potential messaging. Offer to partner with them on large scale involvements rather than on small projects.