Philanthropist

Philanthropist is a donor category. Use the following insights and strategies when working with prospects in this group.

Philanthropic tendencies

• Major, capital, principal and planned giving

• Donor or legacy giving clubs

• Major giving events

• Major giving name recognition

Strategy

In general, Philanthropists want to spread success to the world. They are optimists and respond to positive-potential messaging.

• Partner with Philanthropists on large-scale initiatives that align with their vision for spreading success.

• Use optimistic, positive messaging to engage them.

• Focus on opportunities for significant involvement rather than small projects.