Target gift range
The Target gift range is an aggressive projection of how much a prospect can give over the next 12 months.
The Target gift range value is not necessarily the size of gift you should ask for. You might ask for a larger gift spread out over multiple years, or a smaller gift if you are aware of extenuating circumstances.
Target gift range factors
Prospect Insights Pro considers factors besides wealth to determine a constituent’s major target gift range, including the amount, frequency, and recency of gifts to your organization and others. In addition to capacity, the constituent must demonstrate a high willingness to give to your organization. Specifically, the main factors used to determine the Target gift range are:
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Giving history
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Giving to other organizations
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Wealth data
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Socioeconomic data
Additional factors are considered to improve the projection's accuracy.
The Target gift range may be different than the Potential gift range if:
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The prospect has a limited giving history with your organization
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The prospect's assets are held by another entity, but they have given large amounts to your organization in the past
Target gift range tiers
Prospect Insights Pro uses the factors listed above to determine a prospect's target gift range tier.
| Minimum gift amount | Maximum gift amount |
|---|---|
| $1,000,001 | Unlimited |
| $500,001 | $1,000,000 |
| $250,001 | $500,000 |
| $100,001 | $250,000 |
| $50,001 | $100,000 |
| $25,001 | $50,000 |
| $10,001 | $25,000 |
| $5,001 | $10,000 |
| $2,501 | $5,000 |
| $1,001 | $2,500 |
| $501 | $1,000 |
| $251 | $500 |
| $101 | $250 |
| $51 | $100 |
| $1 | $50 |