Target gift range

The Target gift range is an aggressive projection of how much a prospect can give over the next 12 months.

The Target gift range value is not necessarily the size of gift you should ask for. You might ask for a larger gift spread out over multiple years, or a smaller gift if you are aware of extenuating circumstances.

Target gift range factors

Prospect Insights considers factors besides wealth to determine a constituent’s target gift range, including the amount, frequency, and recency of gifts to your organization and others. In addition to capacity, the constituent must demonstrate a high willingness to give to your organization. Specifically, the main factors used to determine the Target gift range are:

  • Giving history

  • Giving to other organizations

  • Wealth data

  • Socioeconomic data

Additional factors are considered to improve the projection's accuracy.

Target gift range tiers

Prospect Insights uses the factors listed above to determine a prospect's target gift range tier.

Target gift range tiers
Minimum gift amount Maximum gift amount
$100,001 Unlimited
$50,001 $100,000
$25,001 $50,000
$10,001 $25,000
$5,001 $10,000
$2,501 $5,000
$1,001 $2,500
$501 $1,000
$251 $500
$101 $250
$51 $100
$1 $50