LYBUNT Donors
Quickly identify lapsed donors so you can prioritize outreach and re-engage supporters who gave last year but haven't given yet this year.
LYBUNT stands for Last Year But Unfortunately Not This, a standard fundraising retention segment that surfaces donors who made at least one gift in the prior calendar year but have not yet given in the current year. Use this list to spot lapse risk early, focus your outreach where it's most urgent, and build re-engagement touchpoints before the gap becomes permanent.
Results show one row per constituent. You can refine the list to match your goals:
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Narrow to your portfolio: "Show me all constituents who gave last year but not this year in my portfolio"
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Focus on high-value lapsed donors: "Show me constituents who gave last year but not this year with lifetime giving over $10,000"
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Combine with prospect status: "Show me LYBUNT donors who are in cultivation"
Tip: Early in the calendar year, this list can be very large because few donors have made a gift yet. Add "in my portfolio" to narrow results to constituents assigned to you and keep the list actionable.
Prompt
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Show me all constituents who gave last year but not this year. |
Sample Response
