Fundraising Parameter URLs
You can create donation forms URLs that include one or more fundraising parameter. These parameters pass information to
How Parameters Work
A parameter is a name and value pair that is appended to a URL. When a donor opens the link,
When you need to track more than one dimension of an interaction you can use multiple parameters in a single URL. Each parameter adds more context to the interaction. For example, you might want to associate a donation with both
Supported Parameters
You can add any of the following parameters to the end of a donation form URL, but you can only add one each to a URL. If you build the URL manually, replace "ID" with the appropriate ID. You can find the IDs in the URL parameter builder.
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desid=ID for a designation
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desname=Name for a donor-friendly designation name
Note: To display the designation's name on the donation form, add desname=Name after desid=ID. Replace "Name" with the appropriate name for the designation.
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appealid=ID for an appeal
URL Format
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If the base URL does not contain a
?, then include a?before the first parameter and an&before other parameters.http://example.org/donation?desid=20&desname=Annual
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If the base URL does contain a
?, include an&before all parameters.https://host.nxt.blackbaud.com/adaptive-donor-form?formId=cec73394&desid=20&desname=Annual
Tip: If the designation name has spaces, %20 automatically replaces the spaces when you use the URL. You don't have to add %20 manually within the space unless you prefer to.
Tip: To save time and reduce errors, use the URL parameter builder to assemble a valid URL. This ensures the parameters are combined correctly so you don't have to manage the URL formatting rules manually.