With a traffic measurement service such as Google Analytics, you can determine the addresses, pages, and forms that receive the most traffic on your website. You can use this information to improve the overall performance of your site. When you sign up for an account with a traffic measurement service, you receive a script for the service to track your website’s performance. Under Enable site tracking, you enable site tracking and enter the script.
| 1. | To set up your website for traffic measurement, select Enable site tracking. |
Tip: You can monitor traffic for any web page.
| 2. | In the Site tracking script box, enter the script to track traffic on your website. Your traffic measurement service provides this script when you set up your account. To provide a more informative URL to capture traffic measurements on web pages, enter the variable BBNCAnalyticsURL in the script. |
Note: For procedures and recommendations about how to configure Blackbaud NetCommunity to use site tracking, goals, and E-Commerce in Google Analytics, see Configure Blackbaud NetCommunity for Google Analytics .
When you enable site tracking on your website, the program generates URL information that your traffic measurement service uses to identify your web pages. These URLs are associated with your web page URLs and passed through the back end to your traffic measurement service.
Note: Parts that contain multiple steps generate additional URL information so you can track website users as they navigate through the steps. For information about these URLs, see Site Tracking URL Examples.
| 3. | To save the settings, click Save. |