|
Printable Guides: Prospect Research 101 (pdf) | Prospect Profile Template (doc) |
Corporations should also be considered when creating your prospect pool and in doing so it is important to determine who at the company makes the philanthropic decisions. Large publicly traded companies may have their own foundations, which handle all of their community outreach and support.
Smaller companies are also likely to give, but again it is important to know who makes the decisions. These companies may not have a large scale giving program like a foundation but will often have charitable giving policies in place. These can sometimes be found on the corporate Website or in the company’s annual report.
If you are unable to find specific giving guidelines for the company, then you may want to research the philanthropic interests and favorite causes of the CEO and executive board. When researching a company, whether private or public, it is important to learn the history of the company, the number of employees, annual sales, office locations and subsidiaries, financials, and if public, a current stock quote. You can research specific examples of private and public companies' charitable giving to nonprofits using NOZAsearch.