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Printable Guides: Prospect Research 101 (pdf) | Prospect Profile Template (doc) |
Prospect Research is the process of identifying, reviewing, and profiling prospective donors, investigating their philanthropic, financial, and family histories in order to gain essential information before a strategic and appropriate solicitation is made.
Researching a prospect’s biographical, career, financial and family background, as well as any philanthropic history and personal interests, helps you to find out more about your prospects so that you can develop an informed philanthropic relationship with them. The goal of prospect research is twofold: web name.
identify prospects who have the inclination and the capacity to contribute to your organization
determine whom to ask, how much to ask for, when to ask, and how to ask
Prospect research is not a support role. It is an essential part of the development cycle. It empowers fundraisers by supplying them with incisive information when approaching prospective donors for financial or other types of support. Research allows organizations to develop a smart approach strategy and to make the appropriate ask. It is crucial to remember that prospect research together with the anecdotal and personal information learned through the cultivation process is how a successful solicitation strategy is formed.