FACT_EMAILACTIVITY

Email sent to constituents through Luminate Online.

Primary Key

Primary Key Field Type
EMAILACTIVITYFACTID bigint

Fields

Field Field Type Null Notes Description
EMAILCAMPAIGNDIMID int Reference key to the email campaign dimension
EMAILMESSAGEDIMID int Reference key to the email message dimension
CONSTITUENTDIMID int Reference key to the constituent dimension
CONSTITUENTSYSTEMID uniqueidentifier System ID for the constituent
EMAILSENDDATE datetime Date the email was sent (i.e. when target audience was calculated after the LO admin pushed the "send" button -- not when the email was delivered or opened
EMAILSENDDATEDIMID int Reference key to the date dimension
EMAILSENDTIMEDIMID int Reference key to the date dimension
RECIPIENTOPEN bit Did the recipient open the email?
RECIPIENTOPENTIME datetime yes When did they open the email?
RECIPIENTOPENDATEDIMID int yes Reference key to the date dimension
RECIPIENTOPENTIMEDIMID int yes Reference key to the date dimension
RECIPIENTCLICK bit Did the recipient click on a link within the email?
RECIPIENTCLICKTIME datetime yes When did they click on a link?
RECIPIENTCLICKDATEDIMID int yes Reference key to the date dimension
RECIPIENTCLICKTIMEDIMID int yes Reference key to the date dimension
RECIPIENTACTION bit yes Did the recipient take an action (donation, advocacy, etc.) after clicking a link on this email?
RECIPIENTACTIONTIME datetime yes When did the action take place?
RECIPIENTACTIONDATEDIMID int yes Reference key to the date dimension
RECIPIENTACTIONTIMEDIMID int yes Reference key to the date dimension
RECIPIENTHARDBOUNCE bit yes Did the email bounce for permanent reasons? (e.g. bad email address)
RECIPIENTSOFTBOUNCE bit yes Did the email bounce for temporary reasons? (e.g. mailbox full)
RECIPIENTUNSUBSCRIBE bit yes Did the recipient unsubscribe when they received this email?
FORWARDEDOPENCOUNT int yes If the recipient forwarded the message, how many forwardees clicked on a link in it?
FORWARDEDACTIONCOUNT int yes If the recipient forwarded the message, how many forwardees took an action (donation, advocacy, created an account, etc)?
TOTALCLICKCOUNT int yes Total number of click-throughs by recipient or forwardees
TOTALOPENCOUNT int yes Total number of message opens by recipient or forwardees
STATSLASTUPDATED datetime yes Time this record was last updated in Luminate Online by processing click-through logging information
ISINCLUDED bit yes Flag indicating when data should be included in results.
ETLCONTROLID int ID generated through the ETL process.
SOURCEDIMID int yes Source system used.

Indexes

Index Name Fields Unique Primary Clustered
PK_FACT_EMAILACTIVITY EMAILACTIVITYFACTID yes yes yes