FACT_MARKETINGSEGMENTATIONDAILYRESPONSE

The Marketing Effort fact table lists every daily response for each marketing effort.

Primary Key

Primary Key	Field Type
MARKETINGSEGMENTATIONDAILYRESPONSEFACTID	int

Fields

Field	Field Type	Null	Notes	Description
MARKETINGSEGMENTATIONDAILYRESPONSESYSTEMID	uniqueidentifier			dbo.[MKTSEGMENTATIONDAILYRESPONSE].[ID]
MARKETINGSEGMENTATIONDIMID	int	yes		Reference key to the marketing effort dimension, derived from dbo.[MKTSEGMENTATION].[ID]
SEGMENTATIONDAYSSINCEFIRSTRESPONSE	tinyint	yes		dbo.[MKTSEGMENTATIONDAILYRESPONSE].[DAYSSINCEFIRSTRESPONSE]
SEGMENTATIONCUMULATIVEREVENUE	money	yes		dbo.[MKTSEGMENTATIONDAILYRESPONSE].[CUMULATIVEREVENUE]
SEGMENTATIONCUMULATIVERESPONSES	int	yes		dbo.[MKTSEGMENTATIONDAILYRESPONSE].[CUMULATIVERESPONSES]
SEGMENTATIONDAILYREVENUE	money	yes		dbo.[MKTSEGMENTATIONDAILYRESPONSE].[DAILYREVENUE]
SEGMENTATIONDAILYRESPONSES	int	yes		dbo.[MKTSEGMENTATIONDAILYRESPONSE].[DAILYRESPONSES]
ISINCLUDED	bit	yes		Flag indicating when data should be included in results.
ETLCONTROLID	int	yes		ID generated through the ETL process.
SOURCEDIMID	int	yes		Source system used.

Indexes

Index Name	Fields	Unique	Primary	Clustered
PK_FACT_MARKETINGSEGMENTATIONDAILYRESPONSE	MARKETINGSEGMENTATIONDAILYRESPONSEFACTID	yes	yes	yes