Add Public Media Segment Screen

Segment

Select the binoculars to search for a segment to use in the marketing effort.

If you select a segment with a source code part value assigned, this value defaults into the appropriate position in the source code field below.

Note: When you add or edit a marketing effort segment, you can select the Edit button to open the Edit segment screen. When you edit a segment from a marketing effort, you cannot change the segment’s code. Also, when you edit an existing marketing effort segment, if you edit the underlying segment the marketing effort segment is based on, all existing calculations are cleared from the Segments tab.

Package

Select the binoculars to search for the package to associate with the segment group. Packages are the different pieces available for a marketing effort.

If you select a package with a source code part value assigned, this value defaults into the source code field below. Otherwise select a package code value.

Source code

Displays the full source code. If code parts are missing values, select the Source code tab to complete the source code. You must enter code part values that meet the formatting requirements of the layout. A red X or green checkmark indicates whether the full code is valid.

Exposure details

Select the start and end dates of when to use the segment with the effort. For example, select the dates between which the content through the segment.

Response rate

Enter the anticipated response rate from prospects who receive the content through the segment.

Gift amount

Enter the average gift amount expected from prospects who receive the content through the segment.

Channel

On the Source code tab, this field displays the source code used to identify the channel A channel is a way of reaching the donor, such as mail, telephone or telemarketing, on-air, door-to-door, email. associated with the selected package. Edit this source code as necessary to identify the segment when used with the effort.