Add a public media segment to an effort

1. From a public media effort, select the Segments tab.

2. Select Add and select the type of public media segment to add to the effort, such as Media outlet or Marketing location. The Add screen appears. For information about the items on this screen, seeAdd Public Media Segment Screen.

3. On the Details tab, in the Segment field, search for and select the public media segment to use with the effort.

4. In the Package field, search for and select the package that contains the content to use with the segment. The Source code field displays the source code for the segment based on the selected segment and package.

5. Under Exposure details, select the start and end dates for the use of the segment with the effort. For example, for a media outlet, select the dates between which the outlet runs the content for the effort.

6. Under Assumptions, enter the anticipated response rate for the segment and the expected average gift amount from its respondents.

7. Select the Source code tab.

8. Under Source code, the source code layout used with the marketing effort and the code for each selected component, such as channel and package, appears. Edit the parts of the source code as necessary to identify the content run through the segment.

9. Select Save. You return to the marketing effort record. On the Segments tab, the segment appears.