Response Information

After you start an appeal mailing, the Response information tab appears on the mailing record. Under Response information, you can view information about the responses received from the mailing, including the number of responders, the total and average gift amounts, the response rate, and the return on investment (ROI) amounts and percentages.

Under Response information, you can view information about the direct, indirect, and unresolved responses associated with the mailing.

Response type	Description
Direct	Responses from constituents who were included in the mailing and gave a donation associated with the appeal and mailing ID as a response.
Indirect	Responses from constituents who were not included in the mailing but gave a donation associated with the appeal and mailing ID regardless. Essentially, the donation has both the appeal and mailing ID, though the donor was not directly contacted through the mailing.
Unresolved	Responses from constituents who were not part of the mailing and gave a donation toward the appeal, but the donation cannot be associated with a specific mailing. The donors were not included in the mailing, but gave a donation toward the appeal regardless.

To update the response information, you can refresh the mailing. For information about how to refresh a mailing, see Refresh an Activated Appeal Mailing.

Under Recent status, you can view the details of the most recent instance of the refresh process. These details include the status of the process; the start time, end time, and duration of the process; the person who last started the process; the name of the server most recently used to run the process; the total number of records processed; and how many records processed successfully and how many were exceptions.