Name

Enter a unique name to help identify the time slot. For example, enter the name of the television or radio program during which the time slot appears, or enter the time of day for the time slot such as Morning drive time.

Description

Enter a unique description to help further identify the time slot.

Category

Select the type of public media associated with the time slot, such as Broadcast. Your organization configures the available public media categories.

Site

System administrators can establish security access to segments based on site. When you select a site in the Site field, only users associated with the selected site can access the segment.

Code

If your organization configures source code parts and layouts, this field appears. To help track the effectiveness of the segment, select the code to identify the segment. The values available are those defined on the Source Code Parts tab of the Source Codes page. If you select the exact same code as another segment, you receive a warning that you will create a duplicate segment. You can click Ignore to create the segment anyway.

Media outlet

Search for and select the media outlet where the content appears during the time slot. For information about how to configure media outlets, see Media Outlets.

Start time and End time

For a regularly scheduled time slot, enter the start and end times for the time slot.

Duration

Enter the duration of the time slot in an hours:minutes:seconds format. If you enter start and end times for the time slot, the program automatically calculates the duration.

Impressions

Enter the audience size per day or marketing effort, such as based on ratings information.

Groups

To assign the time slot to segment groups, such as based on target audience or demographic, select this tab and select the applicable segment groups. For information about how to configure segment groups, see Segment Groups.