You can exclude content from public searches by selecting which pages on your organization's website are automatically indexed for search. You cannot exclude items from internal administrative searches, such as the results of a search in Website Explorer.
There are two ways to exclude content from public searches:
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Add a field to a content type Properties step that enables authors to exclude items from public searches on a case-by-case basis.
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Place the content within a folder with restricted read-access. A folder's read-access is set by assigning the Reader role. Only "authenticated" constituent members see restricted content in public search results, and they may also need to belong to a specified group. The content does not appear in search results for unauthenticated site visitors. (An "authenticated" constituent has signed in or followed a personalized email link.)