To conditionalize content based on interests:

Scenario: The procedure for adding a conditional to content based on interests is illustrated below. For this example, we have prepared a web page of Health Tips that we would like to show only to those who have expressed an interest in Healthy Living.

  1. Access the WYSIWYG window for a page (such as your homepage) or an email message.

  2. Type a line of text such as "Thought you might be interested in our latest Health Tips."

  3. Select the words "Health Tips."

  4. Click the Links menu icon, and select PageBuilder.

  5. Locate the page you have prepared on Health Tips and click Insert to return to the WYSIWYG window. Your window should now look something like the following:

  6. Select the entire sentence and click the Conditionals icon.

  7. Locate the Interests heading and select Interested.

  8. In the Interest Selector box that opens, select Health > Healthy Living from the drop-down menu as shown:

  9. Click Insert to return to the WYSIWYG window, which should now look something like the following:

  10. Complete the page according to your standard procedure. Those who view this page will see the link (and introductory text) to your Health Tips only if they have expressed an interest in Healthy Living. You might prepare another sentence to show to everyone else—those who are "Not Interested" in this specific topic.