Social Media Widgets

A Social Media Widget is a small web component that includes a snippet of HTML code. Supporters can easily copy and paste this code into their social media profiles, blogs, or email signatures to promote and raise awareness for your organization’s activities—such as a fundraiser or event.

The widget typically features an image linked to a specific page on your website, like a donation form or a TeamRaiser registration page. It may also include tracking code to monitor engagement metrics, such as click-through rates.

Before creating a widget, ensure you have an active campaign tied to a specific activity (e.g., a TeamRaiser event or fundraising initiative) and a defined item type within that activity (such as registrations or donation amounts raised).

If your organization uses the Advocacy application and has the appropriate site settings enabled, you can also create Advocacy Widgets. These allow constituents to encourage friends and family to participate in action alerts.

Social Media Widgets include:

  • Advocacy Alert Responses: Displays the number of times a specified action alert was taken as a result of using the widget.

  • Donation Campaign Dollars: Displays the monetary amount raised by gifts given to the donation form associated with the widget.

  • Donation Campaign Donations: Displays the number of gifts given to the donation form associated with the widget.

  • TeamRaiser Registrations: Displays the number of people who registered for the TeamRaiser event from the widget.

  • TeamRaiser Personal Dollars: Displays the monetary amount that the participant raises through this widget.

    Note: The money raised through this widget is credited to the participant as well as included in the progress meter on the Personal Page of the participant.

Within a campaign, you can create Banner and Progress Component Widgets. A Banner Component contains an image while a Progress Component is a dynamic meter that shows progress towards a goal. A standard progress meter is supplied as well as several sample progress meters you can use for your Component, or create your own progress meter and use it in a Progress Component.

You can then insert each Banner or Progress Widget on an appropriate site page, such as the Participant Center page of a TeamRaiser, by selecting Widgets from the Components menu in the WYSIWYG content editor. Constituents who are logged in can copy the HTML snippet and place it anywhere they publish HTML content. They can simply post the widget as is or enter a goal they would like to achieve.

Constituents who click the widget return to the targeted page (such as the TeamRaiser Registration page or the donation form for a fundraiser). The click-throughs on the widget, as well as actions taken, are tracked by the system and can be tracked in a Widget Report. This report allows you to see the name of the constituent who placed the widget as well as the date and the URL of the last click-through.