Social Media Widgets

A Social Media Widget is a component containing a snippet of HTML code. Constituents can copy and paste this content onto their social networking sites, blogs, or email signatures to help support and raise awareness of an activity of your organization (such as a fundraiser).

The snippet contains and image and links it to a corresponding page on your site (such as a donation form or TeamRaiser registration page). Additional code helps track metrics for the link (such as click-throughs).

Before you create a Widget, you must create a campaign associated with an activity (for example, a TeamRaiser event or other fundraiser with a donation form) and a type of item within the activity (such as TeamRaiser registrations or donation dollars raised).

If you have the Advocacy application and the appropriate site option enabled, provide Advocacy Widgets for constituents to direct friends and family to take an action alert.

Social Media Widgets include:

  • Advocacy Alert Responses: Displays the number of times a specified action alert was taken as a result of using the widget.

  • Donation Campaign Dollars: Displays the monetary amount raised by gifts given to the donation form associated with the widget.

  • Donation Campaign Donations: Displays the number of gifts given to the donation form associated with the widget.

  • TeamRaiser Registrations: Displays the number of people who registered for the TeamRaiser event from the widget.

  • TeamRaiser Personal Dollars: Displays the monetary amount that the participant raises through this widget.

    Note: The money raised through this widget is credited to the participant as well as included in the progress meter on the Personal Page of the participant.

Within a campaign, you can create Banner and Progress Component Widgets. A Banner Component contains an image while a Progress Component is a dynamic meter that shows progress towards a goal. A standard progress meter is supplied as well as several sample progress meters you can use for your Component, or create your own progress meter and use it in a Progress Component.

You can then insert each Banner or Progress Widget on an appropriate site page, such as the Participant Center page of a TeamRaiser, by selecting Widgets from the Components menu in the WYSIWYG content editor. Constituents who are logged in can copy the HTML snippet and place it anywhere they publish HTML content. They can simply post the widget as is or enter a goal they would like to achieve.

Constituents who click the widget return to the targeted page (such as the TeamRaiser Registration page or the donation form for a fundraiser). The click-throughs on the widget, as well as actions taken, are tracked by the system and can be tracked in a Widget Report. This report allows you to see the name of the constituent who placed the widget as well as the date and the URL of the last click-through.