Campaign Email Trends

The Campaign Email Trends graph show the data for this email campaign for the past 6 months of activity.

Note: If a month has no email activity, the dates shift automatically to capture 6 months of activity.

Hover over points to view statistics for that trend:

Average Open Rate

Average number of email opens for this campaign for the last 6 months of activity.

Average Click Rate

Average number of times that recipients clicked on links contained within an email for this campaign

Average Action Rate

Average number of people who received the message and completed an action on the message such as social sharing, making a donation, or taking a survey for this campaign

What if I only see points?

Line graphs compare monthly data. If only one month of data is available, only points display. Hover over a point to view detailed statistic information for that month.