Use Variants of an Email Message to Test Effectiveness

To enhance the impact of an email, consider creating a variant by altering one element. Send the original email to one sample group (Group A) and the variant to another (Group B). Afterward, analyze the results to see which version performed better based on metrics like open rates, click-through rates, and actions taken.

You can modify the wording in the email's subject line or body, or even use different stationery. For the most accurate results, change only one element at a time.

You can test a variant of an approved email even if the original hasn't been approved yet. Additionally, you can conduct an A/B test on the original email to gauge audience response without creating a variant.