Cross Campaign Email Trends

Once you've created multiple email campaigns, the Cross Campaign Email Trends show the data across all email campaigns for the past 6 months of activity.

Note: If a month has no email activity, the dates shift automatically to capture 6 months of activity.

Hover over points to view statistics for that trend:

Average Open Rate

Average number of email opens across all campaigns for the last 6 months of activity.

Average Click Rate

Average number of times that recipients clicked on links contained within an email across all campaigns

Average Action Rate

Average number of people who received the message and completed an action on the message such as social sharing, making a donation, or taking a survey across all campaigns

What if I only see points?

Line graphs compare monthly data. If only one month of data is available, only points display. Hover over a point to view detailed statistic information for that month.