eCommerce Stores
You can create multiple stores to support different affiliates or branches, seasonal or members-only themes, or various product types (such as virtual and durable goods). This flexibility allows you to test different upsell messages to find the most effective ones. Additionally, you can create online stores that handle memberships, collect donations, or offer virtual products only, without incurring shipping costs. If your Luminate Online system is synchronized with a remote system, you can cross-reference your stores with corresponding eCommerce campaigns on other platforms, ensuring data synchronization.
Store Configuration: You can configure global variables for all your stores, but also set individual differences for each store, such as merchant accounts, shipping charges, and home landing pages. Default pages like product catalog, shopping cart, shipping and billing, and confirmation pages provide a starting point. These pages can be customized to include your store branding, messaging, and buttons. You can also create a store home page that features special products and dynamic information about your organization's mission or cause.
Bill-Me-Later: If the Bill Me Later feature is enabled, you can offer deferred billing to shoppers. When selected, an additional page will appear at checkout for entering the billing address.
Note: Your organization is responsible for sending bills to shoppers who choose this option, and this billing information is available in both the Order Details and the Fulfillment reports.
Product Configuration: You can create products before configuring your store and then associate them with the store. Refer to Managing eCommerce Products.
Featured Products: If enabled, the Featured Products area can display on your store home and catalog pages, showcasing the highest priority products in the category the shopper is viewing. This section can also be enabled on custom pages. Refer to Configuring the Standard Pages.
Quick Giving Products: You can select products with no additional options to display on a single page, bypassing category navigation. This is useful for shoppers who know what they want to purchase. Refer to Configuring the Quick Giving Page.
Card Fulfillment: For products purchased in a charitable context (such as meals for people in another country, bricks for a school, or vegetable plants for a community garden), you can configure special fulfillment cards to announce the purchase to the honored person. You can offer:
Mailed Cards: Sent via postal mail to the honored person after the transaction.
Printable Cards: Shoppers can print and deliver these cards themselves.
eCards: Automatically emailed to the honored person after the transaction.
Note: Stores with Card Fulfillment cannot have shippable products.
Note: Fulfillment eCards are different from other eCards that can be included as gift enclosures with a purchased product or used to inform someone about the store or its products. Fulfillment eCards are specifically designed to notify someone that a charitable context product (not a physical product they will receive) was purchased in their honor.
Shipping Charges: You can implement shipping charges using a flat rate or a tiered schedule based on the number of items or total price. Separate tiered schedules can be set up for standard and express shipping.
Upsell Messages: To boost sales, upsell messages can entice shoppers to purchase additional items. These messages often include offering premiums, which are free gifts at certain purchase levels. You can also create cross-selling messages to inform shoppers of other products they may want to purchase.
Premiums: You can offer free gifts to shoppers when their total purchase reaches a certain level and create discounts with different eligibility requirements.
Groups: To track trends and analyze products, you can create shopper and large purchaser user groups. These groups can be targeted with email and eCard campaigns, and administrators can follow up with shoppers who make large purchases or tribute purchases.
Reports: Orders from your store are eCommerce transactions that can be tracked in the Transaction Manager application reports. Orders can include multiple products with shipping split between multiple addresses.