Create URL Shortcuts for pages of your site.
URL shortcuts are easier to remember and can be used in printed materials and advertising instead of having to memorize a long string that contains additional proprietary information, such as event and session IDs.
On the myexamplecause.org site, you can create the www.myexamplecause.org/donate shortcut to display your donation form to site visitors who click that link from another place on your web site or in an email they receive.
You can create shortcuts to Blackbaud URLs, such as your fundraiser donation form or the announcement page for a ticketed event, as well as external web addresses (For example, a web site page for an associated charity event).