The Email Analysis Report
Note: The Email Tracking and Email Analysis reports rely on data from Email Classic which has been deprecated.
The Email Analysis Report shows, for a specific email message, the total number that was sent, opened, and forwarded by target recipients and the number of links that the recipient clicked in the email message. You can analyze the data by geographic region, by donor status, or by Advocacy status.
By default, the Email Analysis report displays with a pie chart and the table of information from which the chart is generated. The first set of table columns correspond to the selected Analysis Dimension (geography, donor status, or advocate status) and you can click the heading on one of these columns to expand the data shown in the table and redraw the chart with the expanded information. For example, if you click the City column heading, the system replaces the all values default row with new rows that list each city in which there were residents who were sent email and redraws the chart with the corresponding graphical breakdown of this information.
The remaining table columns list the possible metrics collected for email. When you click one of these column headings, the system will redraw the chart with the information for that metric. For example, clicking the Number of Emails Opened table heading causes the system to redraw the chart to show that information.
You can also run the report using a predefined date range (such as, This Month, Quarter, Fiscal Year, and so on) or you can select specific dates.
Use the Email Analysis Report to show the:
Number of emails sent to recipients:
In a specific state, city, or ZIP code area
Who then followed the link to take an action
In a specific donor group or a specific advocacy group
Number of emails opened by recipients:
In a specific state, city, or ZIP code area
Who then followed the link to take an action
In a specific donor group or a specific advocacy group
Number of emails forwarded by recipients:
In a specific state, city, or ZIP code area
Who then followed the link to take an action
In a specific donor group or a specific advocacy group
Number of links clicked in the email by recipients:
In a specific state, city, or ZIP code area
Who then followed the link to take an action
In a specific donor group or a specific advocacy group