Contact Interaction Analysis Report

The Interaction Analysis Report shows the interactions that constituents and site visitors have had with your Web site. These interactions can include making donations, purchasing event tickets, taking surveys, clicking the Tell-A-Friend component or link to forward information to someone, and so on.

By default, the Interaction Analysis report displays with a pie chart and the table of information from which the chart is generated. The first set of table columns correspond to the selected Analysis Dimension (geographical, donor status, or advocate status) and you can click the heading on one of these columns to expand the data shown in the table and redraw the chart with the expanded information. For example, if you click the State column heading, the system replaces the all values default row with new rows that list each state in which there were residents who interacted with your site and redraws the chart with the corresponding graphical breakdown of this information.

The remaining table columns list the possible interactions that constituents and site visitors may perform. When you click an interaction column heading, the system will redraw the chart with the information for that interaction. For example, clicking the Event RSVPs table heading causes the system to redraw the chart to show the number of users who registered for RSVP events.

You can run the report using a predefined date range (such as, This Month, Quarter, Fiscal Year, and so on) or you can select specific dates.

Use the Interaction Analysis Report to show the:

  • Number of interactions with your Web site that constituents and site visitors perform as:

    • Donations through a published active online donation form

    • Pledges to make donations

    • Pledge Payments processed

    • eCommerce Purchases made

    • Event RSVPs for events to which they register

    • Survey Responses when completing online surveys

    • Emails Sent

    • Ticket Purchases for ticketed events

    • Campaign Visits to active online donation forms

    • Logins to their user accounts

    • Action Alerts that they respond to and take action on by sending

    • Registrations for user accounts

    • Stories they submit that, when published, can be accessed through the News link on the Home page

    • TeamRaiser Registrations

    • Tell-A-Friend Forwards they make to encourage friends and families to visit your Web site

  • Interactions that occur by constituents and site visitors that reside in specific countries, states, cities, or ZIP codes

  • Interactions by donors versus non-donors

  • Interactions by advocates versus non-advocates