Donations By Email Message Report

The Donations By Email Message report provides a view of email messages and associated donations. This report includes one row per email message. The output includes data about the email message smf summary statistics regarding the donation transactions made to the message.

Only donations originating from email messages (direct or forwarded) are included in this report.

The following metrics are used to measure email message referral tracking performance:

• Number of Gifts

• Amount Raised ($)

• Average Gift ($)

• First Gift Date

• Last Gift Date

The downloadable version of this report also contains a Message/Campaign ID number.

If a gift has been refunded, it will no longer appear on this report.

You can report on all gifts or use common filtering methods to generate a report on a subset of data. These methods provide significant flexibility for creating a report to meet your needs.

You can filter this report by:

• Security Categories

• Donation Campaigns and Forms

• Payment Details such as Payment Methods and Type of Donations

• Source Details if the Donation was brought in via Email Campaign or Weblinks

• Gift Details such as amounts or special circumstances like Joint Donors or Honor Gifts

• Donations with Premiums

• Donors who are members of Groups

• Donation Date Ranges