Understanding Email Report Select-Through Numbers
A select-through is a select, by a recipient, on a link that is contained in an email message. The various email reports provide different information on these select-throughs. The following table provides a summary of the type of information you can gain from each report. The table is followed by a more detailed explanation and examples of each report.
| Report | Select-Through Statistics | Roll-Up |
|---|---|---|
| Delivery Review Page | Provides the following two select-through statistics:
| Statistics for that delivery only |
| Message Performance Report | Provides the following statistic: Select-Throughs - the number and percentage of recipients who selected at least one link in the message that was delivered (same as the Recipient Select-Throughs discussed above - except that this report includes all deliveries of the message.) | Includes statistics for all deliveries of the message |
| Select-Through Summary Report | Lists each link in a message and shows the number of recipients who selected that link at least once (multiple selects on the same link are not counted). | Includes statistics for all deliveries of the message |
| Select-Through Details Report | Lists all the select-throughs counted in the Select-Through Summary Report. Provides one row for each link selected by each recipient of the message (multiple selects on the same link are not counted); recipients are identified by name. | Includes statistics for all deliveries of the message |