Site Usage Report

The Site Usage Report provides a monthly snapshot of activity across your entire website. It helps you understand how constituents interact with your site and how your organization communicates with them. Each row represents one month of data, and the columns show details such as site traffic, email activity, and transactions.

Why Run Site Usage Reports

Analyze engagement: See how constituents interact with your site and communications.
Track performance: Monitor email campaigns, advocacy actions, and fundraising activity.
Identify trends: Compare month-over-month activity to guide strategy.

When Monthly Data Was Calculated

Usage data for a full month is calculated on the first day of the following month.
January data is finalized on February 1; February data on March 1.
If you run the report mid-month, it includes data from the first of the current month through the previous day.
A report run on January 15 shows a calculated date of January 14.

This ensures accuracy and prevents incomplete monthly totals.

Create the Site Usage Report

Go to Data Management and Reports.
Select Report Writer.
Under Select Application, choose Usage and then Site Usage.
Select columns to include in your report.
- Default columns are provided as a starting point, but you can add or remove columns to include many different types of data.
- Default columns include:
  - Advocacy: Faxes Delivered
  - Constituent360: Constituents with Email, Total Constituents
  - Content: PageBuilder Pages
  - Email: Various email types sent by administrators, not constituent activity
  - Personal Fundraising: Calculated Date
  - Transactions: Credit Card Transactions
Optional. Rename or reorder columns by dragging them.
Optional. Sort and group results by column.
Optional. Apply filters to focus on specific data.
Enter a label and description for your report.
Choose a security category to control access. See Manage Security for details.
Optional. Select a folder for organization.
Run or Save the report.