Custom Interaction Types

Interaction logs can help you see how your constituents engage and interact with your organization, and how to communicate with them most effectively. By default, Luminate Online logs over 60 types of interactions for normal constituent actions taken within your Blackbaud-powered web site, including registration, profile updates, site logins, donations, and participation in various activities. See Default Interaction Types.

However, being able to define and log your own interaction types helps provide a richer set of constituent data for analysis and metrics that can be particularly useful for marketing segmentation.

In addition, Query Builder can reference both System-defined and Custom Interactions to filter constituent records. This allows you to use Queries to create new Groups or define which constituents to include in a particular email campaign based on their interaction history. Report Writer Interaction reports support both System-defined and Custom interactions in exactly the same way.

Custom interactions can also be leveraged in a variety of other ways through the API to extend and improve existing product functionality.