Advanced Features and Use Cases

Note: The following assumes that you have followed the Enable Gtag.js instructions.

Remember that when you enabled Google Analytics tracking on your website, you configured your Site Options to actually add the Gtag.js code snippet to each page's HTML head via your Page Wrapper.

That code snippet is responsible for passing information about user interactions on your site to your Google Analytics account.

You can also configure additional Site Options to send extra information about each of webpages in the form of a pseudo URL.

Tip: Set Site Option GOOGLE_ANALYTICS_FUNNEL_DIRECTORY: to Funnel.
Set Site Option GOOGLE_ANALYTICS_FUNNEL_ENABLED: to TRUE.

A Pseudo URL is a made-up page name that can identify which Center, Application, Campaign, or Page the user is visiting. The information appended to the URL is related to the page wrapper code to enable funnels and goals in Google Analytics. These URLs are especially valuable in cases where the URL can be identical for steps in a desired funnel path.

A pseudo URL looks like the following:

/<Funnel dir>/<Center>/<Application>/<Campaign>/<Page>

The pieces of the pseudo URL are:

• <Funnel dir>

  Set in the GOOGLE_ANALYTICS_FUNNEL_DIRECTORY site option. It lets you easily separate the funnel tracking from standard URLs and also track multiple Luminate Online instances in the same Google Analytics account by setting different values.

• <Center>

  Contains the Center name if your site is set up for multiple Centers or will be skipped completely if the site is not MultiCenter enabled.

• <Application>

  The name of the servlet that is being tracked (e.g. Donation2, EcommerceCheckout, TRR).

• <Campaign>

  The name of the campaign, store, event, etc. that is being tracked. This will vary depending on the specific funnel as to exactly which field is used. In general, if both an internal (admin-only) and an external (user-visible) name exist in a given application, the internal name is used for this field.

• <Page>

  The specific page in the flow that displayed. This varies depending on the funnel being tracked with the exception that the ultimate goal for each funnel is a page named "completed."

These pseudo URLs are tracked in addition to the real URL that is passed to the tracker, so it will not affect any existing tracking. Additionally, using regular expressions for the Center or Campaign will allow you to track funnels generically for the application as a whole.