Email Campaign Dashboard

Compare the success of an email campaign to identify trends and successful strategies.

Tip: Open this dashboard by clicking Email > Campaigns.

Statistics in Campaign Summary and Campaign Email Performance reflect the last 30 days. Campaign Email Trends chart statistics show trends over the last 90 days of activity.

Tip: To see statistics across all MultiCenter sites, click All Sites in the upper-right corner, then Email > Email Campaigns.

To view statistics across all campaigns, see Email Cross Campaign Dashboard.

Campaign Summary

For more details, see Email Campaign Summary.

For the selected email campaign, statistics show:

• Draft Messages - Number of messages put and remaining in Draft state within the last 30 days

• Approved Messages - Number of messages in Approved state from being put in that state within the last 30 days

• Sent Messages - Number of messages sent to the email processing server (MTA) within the last 30 days

• Scheduled Messages - (Scheduled campaign only) Number of messages that are scheduled for future delivery

• Currently Sending - Number of messages currently being delivered

Tip: Click on a blue statistic to see details of the email campaign

Campaign Email Performance

For more details, see Campaign Email Performance.

For this email campaign, statistics show:

• Messages Sent - Total number of messages sent to the email processing server (MTA) for this campaign

• Emails Sent - Total number of emails sent to the email processing server (MTA) for this campaign

• Avg. # of Recipients - Average number of message recipients per message for this campaign

• Avg. Open - Average number of email opens for this campaign

• Avg. Clickthrough - Average number of times that recipients clicked on links contained within an email for this campaign

• Avg. Action - Average number of people who received the message and completed an action on the message such as social sharing, making a donation, or taking a survey for this campaign

• Avg. Forwarded - Average number of emails that were forwarded to other email addresses for this campaign

• Avg. Tell-A-Friend - Average number of times the forward page (Tell-a-Friend) was used to forward a message for this campaign

   

Campaign Email Trends

For more details, see Campaign Email Trends.

Hover over points to view statistics for that trend:

These statistics show the data for this email campaign for the past 6 months of activity.

• Average Open Rate - Average number of email opens for this campaign

• Average Click Rate - Average number of times that recipients clicked on links contained within an email for this campaign

• Average Action Rate - Average number of people who received the message and completed an action on the message such as social sharing, making a donation, or taking a survey for this campaign