Email Cross Campaign Dashboard

Compare the statistics of multiple email campaigns to identify trends and successful strategies.

Tip: Open this dashboard by clicking Email > Email Campaigns.

Statistics in Cross Campaign Summary and Cross Campaign Email Performance reflect the last 30 days. Cross Campaign Email Trends chart statistics show trends for the past 6 months of activity.

To view statistics for a single campaign, see Email Campaign Dashboard.

Tip: To see statistics across all MultiCenter sites, click All Sites in the upper-right corner, then Email > Email Campaigns.

Cross Campaign Summary

For more details, see Cross Campaign Summary.

Across all email campaigns, statistics show:

• Draft Messages - Number of messages in Draft state within the last 30 days

• Approved Messages - Number of messages in Approved state within the last 30 days

• Sent Messages - Number of messages sent to the email processing server (MTA) within the last 30 days

• Scheduled Messages - (Scheduled campaigns only) Number of messages that are scheduled for future delivery

• Currently Sending - Number of messages currently being delivered

Tip: Click on a statistic in blue for details of all email campaigns

Cross Campaign Email Performance

For more details, see Cross Campaign Email Performance.

Across all email campaigns, statistics show:

• Messages Sent - Total number of messages sent to the email processing server (MTA) for all campaigns in Luminate history

• Emails Sent - Total number of emails sent to the email processing server (MTA) for all campaigns in Luminate history

• Avg. # of Recipients - Average number of message recipients per campaign for all campaigns in Luminate history

• Avg. Open - Average number of email opens across all campaigns in Luminate history

• Avg. Clickthrough - Average number of times that recipients clicked on links contained within an email for all campaigns in Luminate history

• Avg. Action - Average number of people who received the message and completed an action on the message such as social sharing, making a donation, or taking a survey for all campaigns in Luminate history

• Avg. Forwarded - Average number of emails that were forwarded to other email addresses for all campaigns in Luminate history

• Avg. Tell-A-Friend - Average number of times the forward page (Tell-a-Friend) was used to forward a message for all campaigns in Luminate history

   

Cross Campaign Email Trends

For more details, see Cross Campaign Email Trends.

Hover over points to view statistics for that trend:

These statistics show the data across all email campaigns for the past 6 months of activity.

• Average Open Rate - Average number of email opens across all campaigns

• Average Click Rate - Average number of times that recipients clicked on links contained within an email across all campaigns

• Average Action Rate - Average number of people who received the message and completed an action on the message such as social sharing, making a donation, or taking a survey across all campaigns