Data Collection and Analysis

Luminate Online has a way for you to collect, analyze, and view your data whether you are a busy admin with a small staff or a major organization with a team of dedicated data scientists.

See each feature section for specific data collection and analysis options. Some examples include:

Customize your Admin Home Page with Home Page Charts to easily monitor your progress every time you log in.

Run out-of-the-box or custom reports and queries in Luminate Online to export CSV files to analyze in your preferred application.

Compatible third-party solutions are created and optimized all the time.

Learn about Adobe and Google analytic solutions in the webinar Integrating Web Analytics with Luminate Online and Set up Google Analytics 4 (GA4).

Also check out the latest offerings from our partners in the Blackbaud Marketplace.

Tip: Use Source Codes as an additional tracking option to learn how constituents interact with your content. For more information, view Track Site Interaction with Source Codes.

Google Analytics

As of July 2023, Google will retire Universal Analytics and replace it with Google Analytics (GA4). See the related Google Analytics Help page for more information.

Learn how to implement GA4 with your Luminate Online resources. Set up Google Analytics 4 (GA4)

Frequently Asked Questions (FAQs)

Nothing; Google Analytics is free to use. You can sign up for an account here.

Universal Analytics will be available until July 2023. See the Google announcement.

In general:

  • Property IDs have changed from UA tracking IDs to GA measurement IDs.

  • Each property can belong to up to 3 data streams, and you can track up to 50 data streams.

  • GA4 uses event-based data models instead of session-based models.

  • "Conversions" are now custom defined goals you can set.

See Universal Analytics versus Google Analytics 4 data for more details.

No. You must Set Luminate Online Site Options and Create a Google Analytics account. Check out Google's customized Analytics setup guide wizard.

GA4 offers a highly customizable experience. The most commonly used tracking types in Luminate Online are:

  • Basic tracking, which tracks the number of page views with standard Google Analytics 4 JavaScript.

  • Funnel visualization, which tracks how many users reach the goal page.

  • eCommerce Tracking, which tracks transaction amounts and contents of a purchase.

By default data is retained for 2 months but that can be changed to up to 14 months in your Google Analytics account.

Google Analytics maintains an excellent, comprehensive, and search help support website for Google Analytics.