Donor Acquisition Analysis

To help increase your base of supporters and lessen the impact of donor attrition, focus on acquisition efforts to bring new supporters to the fold. To analyze donors in the current year who gave to your organization for the first time, or again after more than five years since their previous gift, select Acquisition in Analysis, Fundraising dashboards. With these metrics, you can also compare your donor acquisition to previous years' efforts.

Tip: To view the Acquisition dashboard in Fundraising dashboards, select Add , Acquisition, Open.

Tip: By default, the Acquisition dashboard considers all constituents. To include only donors with specific constituent codes or giving through specific fundraising efforts, use the filters. For more information, see Donor Acquisition or Retention Analysis Filters.

Note: While the Acquisition dashboard considers all constituents, their lists respect security by constituent code and may include fewer records, based on who you have rights to view. For more information, see Record Security.