Appeal Performance Analysis Report

Tip: We're adding report features from database view to web view. To track details, see Reports to Web View.

The Appeal Performance Analysis Report tracks the success of an appeal. You can run the report for more than one appeal to compare grand totals or results of different types of appeals. The report can include the number of constituents solicited, number of gifts and donors, percentage responding, total donated, average size of gift, average gift per donor, amount over or under goal, total cost of the appeal, and cost of the appeal per dollar donated and per donor.

Tip: For more information about options for this report, review Gift Types Tab and Format Tab.