Maximize peer-to-peer fundraising

Peer-to-peer (P2P) fundraising lets donors share your message and raise funds from their friends and family through events such as walks, bike tours, or online challenges. Follow these best practices to maximize your P2P fundraising.

Recognize your fundraising donors

Identify your P2P fundraisers and treat them as major donors. Acknowledge the time and effort they contribute to your organization.

Enable online and mobile fundraising

Digital channels help you reach new donors. With the widespread use of mobile devices, include mobile giving in your fundraising strategy. To maximize your online presence, integrate with JustGiving to let supporters fundraise independently. For information, see JustGiving Integration with Raiser's Edge NXT.

Retain new donors

Solicitations from friends and family are often more effective that those from an organization. Assign new donors to fundraisers who can encourage ongoing support for your mission. For information, see Fundraiser assignments.