Evaluate Donor Engagement and Revenue Performance for Donation Forms

Use Intelligent analysis summary to identify changes in donor engagement and revenue, compare results across complete periods, and evaluate your donation forms' fundraising performance against available industry benchmarks. From Online Giving, select Overview and review the Intelligent analysis summary.

Important: The summary is available only if your organization enables Generative AI features and you have permission to use them.

Metrics

The analysis summarizes these performance metrics:

  • Average gift compares the average donation amount with the previous period and available industry benchmarks so you can identify changes in gift value.

  • Conversion rate represents the percentage of donation form visitors who complete their gift so you can evaluate changes in donor response.

    Important: Conversion rate comparisons include data from June 2025 forward.

  • Year to date compares cumulative revenue from January 1 through the end of the previous month with the same period in the previous year and available industry benchmarks so you can evaluate progress toward annual fundraising goals.

Comparison Periods

Each view compares results across complete periods.

  • Year to date compares January 1 through the end of last month to the same months in the previous year.

    Note: In January, Year to date compares the previous full year with the year before it.

  • Last month compares the most recent complete calendar month to the month before it.

  • Yesterday compares yesterday to the daily average of the seven days before it.

Industry Benchmarks

When benchmark data is available for the previous month, industry benchmarks only appear in Year to date and Last month.

Tip: To explore strategies based on your fundraising trends, select Explore more ways to analyze your fundraising performance. Chat for Blackbaud AI opens with suggestions to help you optimize your fundraising strategy.