Major giving likelihood

Major giving likelihood shows a prospect’s willingness and capacity to give more than $10,000 to your organization in the next twelve months. Prospect Insightsrepresents this as a score of Excellent, Very good, Good, or Low.

Prospect Insights considers more than just wealth to determine a constituent’s major giving likelihood. In addition to capacity, the constituent must demonstrate a high willingness to give to your organization. The main factors used to determine Major giving likelihood are:

• Giving history: Amount, frequency, and recency of gifts to your organization.

• Giving to other organizations: Gifts made outside your organization.

• Wealth data: Financial capacity and assets

• Socioeconomic data: Demographic and economic indicators

Prospect Insights also considers additional factors to improve the projection's accuracy.

Prospect Insights uses proprietary models to determine and provide predictive values. The values can't be altered manually. However, they are updated regularly. For the update schedule, see How often does data update in Prospect Insights?.