Major giving likelihood

Major giving likelihood provides the prospect’s willingness and capacity of giving more than $10,000 in the next 12 months to your organization, represented as a score of Excellent, Very good, Good, or Low.

The main factors used to determine Major giving likelihood are:

• Giving history

• Giving to other organizations

• Wealth data

• Socioeconomic data

Additional factors are considered to improve the projection's accuracy.