Major giving likelihood

Major giving likelihood provides the prospect’s willingness and capacity to give more than $10,000 in the next 12 months to your organization, represented as a score of Excellent, Very good, Good, or Low.

Prospect Insights considers factors besides wealth to determine a constituent’s major giving likelihood, including the amount, frequency, and recency of gifts to your organization and others. In addition to capacity, the constituent must demonstrate a high willingness to give to your organization. Specifically, the main factors used to determine Major giving likelihood are:

• Giving history

• Giving to other organizations

• Wealth data

• Socioeconomic data

Additional factors are considered to improve the projection's accuracy.

Prospect Insights uses proprietary models to determine and provide predictive values. The values can't be altered manually. However, they are updated regularly. For the update schedule, see How often does data update in Prospect Insights?.