Major giving likelihood

Major giving likelihood provides the prospect’s willingness and capacity to give more than $10,000 in the next 12 months to your organization, represented as a score of Excellent, Very good, Good, or Low.

The main factors used to determine Major giving likelihood are:

• Giving history

• Giving to other organizations

• Wealth data

• Socioeconomic data

Additional factors are considered to improve the projection's accuracy.

Prospect Insights uses proprietary models to determine and provide predictive values. The values can't be altered manually. However, they are updated regularly. For the update schedule, see How often does data update in Prospect Insights?.