Potential gift range
The Potential gift range is a projection of how much a devoted donor could give to their favorite organization over the next twleve months.
The Potential gift range is not necessarily the size of gift the prospect will give to your organization, because it does not incorporate information related to giving to your organization. However, it provides a sense of the prospect's potential if you engage them effectively.
Potential gift range factors
The main factors used to define the Potential gift range are:
Giving to other organizations
Wealth data
Socioeconomic data
Additional factors are considered to improve the projection's accuracy.
The Potential gift range may differ from the Target gift range if:
The prospect has a limited giving history with your organization
The prospect's assets are held by another entity, but they have given large amounts to your organization in the past
Potential gift range tiers
Prospect Insights Pro uses the factors listed above to determine a prospect's potential gift range tier.
| Minimum gift amount | Maximum gift amount |
|---|---|
| $1,000,001 | Unlimited |
| $500,001 | $1,000,000 |
| $250,001 | $500,000 |
| $100,001 | $250,000 |
| $50,001 | $100,000 |
| $25,001 | $50,000 |
| $10,001 | $25,000 |
| $5,001 | $10,000 |
| $2,501 | $5,000 |
| $1,001 | $2,500 |
| $501 | $1,000 |
| $251 | $500 |
| $101 | $250 |
| $51 | $100 |
| $1 | $50 |