Potential for giving

Potential for giving compares constituents' giving behavior to their Target Gift Range. The potential increase is the difference between each group of prospects' Target Gift Range and their cumulative giving for the previous calendar year.

Use this value to decide when to assign and qualify more prospects and to build your prospect pool.

Note: Each constituent is counted individually. They are not grouped together as part of a household.

For more information about ranges, see Prospect Giving Indicators and Behaviors.