Intelligent Ask for Donation Forms

Intelligent Ask increases the average one-time gift amount to help you raise more for your organization by presenting personalized one-time gift amounts to unknown donors. For example, if the first amount on a donation form's ask ladder is $50, it may adjust to $60 for a donor.

Note: Giving history isn't available because donors are unknown when they access the form.

How Intelligent Ask Works

Blackbaud's data model adjusts the gift amounts and displays the amounts a donor is most likely to give. The data Blackbaud uses is what is detected at the time an unknown donor accesses the donation form. It's a combination of data, such as the device and browser accessing the form to determine those amounts per donor.

  • For Optimized Donation Forms, a personalized one-time gift suggestion automatically appears when the donor selects a one-time gift. By default, it is always on.

  • For Standard Donation Forms, a personalized one-time gift suggestion appears when the donor selects a one-time gift if Intelligent is enabled. By default, Intelligent Ask is turned on when you create the form, but you can turn it off.

Note: Intelligent Ask activates only when a donor opens a donation form through a Hosted URL or an embedded form. Preview doesn't activate Intelligent Ask.

Enable Intelligent Ask

To enable or turn off Intelligent Ask on a Standard Donation Form:

  1. From Online Giving, select Donation forms.

  2. Create a new Standard Donation Form or select form you want to edit.

  3. Under Get started, select Intelligent Ask under Fundraising opportunities.

    Note: When you clear the checkbox, Intelligent Ask is turned off for that form.

  4. Continue configuring the form or save it.

Note: Intelligent Ask is