What's New

To help your organization understand donor behavior, strengthen engagement, and create more effective donation forms, Online Giving has new key metrics and data analysis so you can see trends.

From Online Giving, Overview, you can view:

• Performance summary shows online giving trends that help you see where to focus your fundraising efforts.

• Conversion rate reveals how effectively your donation forms turn visitors into donors.

• How are you raising more? shows the revenue generated by key donation form features so you know which options make the biggest impact.