What's New

Now, Overview from Online Giving brings key insights together so you can quickly understand donor behavior and donation form performance in one place. Review Payment methods to see which payment options donors use across your donation forms. Focus on the methods that make giving easier and more effective. Next, view the enhanced Top performing forms list to compare results, identify trends, and review your five highest-performing forms at a glance.

To help reduce friction and support faster form completions, now when you include the address field on Standard Donation Forms you can make it optional for donors.

To better understand how donors reach your donation forms, you can now track UTM (Urchin Tracking Module) parameters using Google Tag Manager (GTM) and Google Analytics. When a donor opens a donation form with UTM values, GTM captures the parameters and sends them with donation form events to Google Analytics, where you can report on which campaigns, sources, and mediums lead to completed donations. This helps you connect giving activity to outreach efforts such as email and social media and evaluate campaign performance with greater confidence.