What's New

To better understand how donors reach your donation forms, you can now track UTM (Urchin Tracking Module) parameters using Google Tag Manager (GTM) and Google Analytics. When a donor opens a donation form with UTM values, GTM captures the parameters and sends them with donation form events to Google Analytics, where you can report on which campaigns, sources, and mediums lead to completed donations. This helps you connect giving activity to outreach efforts such as email and social media and evaluate campaign performance with greater confidence.